E-commerce

In September 2013, Vocento launched Guapabox, an e-commerce subscription club project for women who are passionate about the world of beauty. When they subscribe, every month users receive a box with a selection of five exclusive cosmetics products and a Guapabox magazine in pocket format with advice, trends and exclusive content about cosmetics. Guapabox is an ideal platform for trying things out, learning and having fun.

Guapabox also regularly produces exclusive limited edition boxes for one brand only and limited one-off editions.

Since its launch, Guapabox has become a very well perceived brand in the sector, with direct and frequent communications with more than 60,000 women.

Oferplan is a portal providing exclusive discounts to readers of Vocento media and its associates. In four three years, it has become a preferred platform for users to access the best offers in leisure, beauty and eating out in their home towns, with discounts of over 80%. In total, users have saved more than 12 million euros and in 2015 nearly one million coupons were sold.

In 2015, Oferplan consolidated its position as the leading local website for discount offers and the fastest growing in its sector. Oferplan also launched a mobile app to respond to the need for mobility and reach more users. It is continuing to work to offer users original and innovative products and services at great prices while helping its local partners grow their business.