Vocento has a presence in the audiovisual market, with a national DTT license, regional DTT licenses, a network of radio licences, shareholdings in content producers and the management of a catalogue of film rights.
Vocento via its 55% stake in the share capital of Sociedad Gestora de Televisión Net TV S.A. (“NET TV”) is one of four private companies to have a national free-to-air DTT license.
Following the Government’s decision to close nine DTT channels in 2014, NET TV continues to broadcast Disney Channel and Paramount Channel. This means that VOCENTO remains present in the niche television market with international partners who are global leaders in entertainment, guaranteeing the medium and long term future of NET TV.The broadcast channels had combined market share of 3.8% at the end of the year. This positioning in the television sector enables Vocento to reduce its exposure to the economic cycle, while contributing to its overall goal of profitability.
1. Source: Kantar Media December 2014. No incluye canales TDT de pago
The presence of Vocento in the audiovisual production sector (the production of entertainment and drama programmes and the distribution of films) is based on Veralia Contenidos, a holding company for audiovisual production companies, which includes BocaBoca Producciones, Europroducciones (with a presence in Italy through its subsidiary Europroduzione Italia), and Hill Valley, and on Veralia Distribución de Cine, which has a catalogue of rights for 220 films.
2014 has been a year of repositioning for the area, with significant improvements in results. 2015 should be a year of consolidating these trends.
In the cinema segment, the aim is to continue to maximise the revenues of the catalogue, while in the production area, the target is to focus on international markets and on successful formats for the main TV channels.
The Veralia production companies produce formats such as “Conexión Samanta,” “A Tu Vera” (Castilla la Mancha TV) and “Guinness World Records” (Canale5, Italy) and programmes including the innovative, well received production “Hit, la canción.”
Veralia, as well as producing the end of year and Epiphany galas for TVE, is also internationalizing its output. The “21 días” format has been successfully adapted in the Netherlands, Italy, France, Canada and Chile. In addition, Grand Prix has been sold to Mexico. Agreements have also been reached with various international companies to introduce new formats into the Spanish market.
The change to the Veralia business model has led to a significant improvement in its contribution to results and has guaranteed profitability in the years to come.
The development of the radio business has since March 2013 been undertaken by the alliance with Cadena COPE, a strategic agreement which is designed to strengthen a shared editorial approach and to defend the same values, especially with ABC.
The agreement involves the broadcasting of COPE, Cadena 100, Rock FM and Mega Star by the broadcasters owned by Vocento, and associating the COPE and ABC brands on news broadcasting.
As well as working together in other ways, COPE’s programmes, presenters and editorial content are highlighted in the pages of ABC.
The two media groups have also integrated the various online portals of the radio station (COPE, Cadena 100, Rock FM) onto the ABC portal, to strengthen them in the competitive online information marketplace.
